QVC Acquires Personalized E-Commerce Site For Fashion Accessories, Send The Trendsend-the-trend
QVC, a home shopping network and e-commerce site, has acquired
Send the Trend, a
recently launched e-commerce site that brings personalization to the world of fashion accessories. Financial terms of the deal were not disclosed. Send the Trend had previously raised
$3 million from Battery Ventures and Founder Collective.
Send the Trend offers its customers personalized, affordable accessories such as fashion jewelry, sunglasses, scarves and more. The site takes you through a very short survey of what kind of accessories you may want, and it then provides stylist-curated customized recommendations for five different accessories for you. You can then buy any of the items for $30, with free shipping included for U.S. customers.
