Swoop Gives Food Websites An Injection Of Local Deals
swoop
Swoop, a startup that's launching today, says it's giving food websites a new way to convince readers to stick around, and to make some money in the process.
CEO Ron Elwell says Swoop's technology can look at the text of a food website and automatically inject links to local deals when they're relevant. So, for example, if a site includes a recipe that calls for mayonnaise, Swoop can insert a link at the mention of mayonnaise, and if the reader clicks on it, a small window will open showing any nearby deals on mayonnaise. Users can specify their zip code and which stores they're interested in seeing deals from, and they can create shopping lists of the items they want. Elwell says Swoop will add more personalization options over time (the company tracks repeat users through cookies).
